Los Angeles Food Photographer

Great food photography makes your mouth water just looking at the picture. The image looks so real that you want to grab the food off the page and eat it! But great food photography isn't just beautiful, it also sells products. Many people make buying decisions in the grocery store and at the restaurant based on what the picture looks like. That's why my clients hire me. I make pictures that sell.

Food photography is considered the most difficult photographic discipline, but I love it because it is so creative. Sometimes the photographer has just seconds to capture a steaming hot or freezing cold dish before it dies on the table. I have seen food stylists take two hours preparing a single dish, only to have it fall apart after just getting off three or four shots. That is why I always use a stand-in dish, that looks similar to the "hero" real thing. I light the stand-in with the props, show the client the image with the stand-in on my computer screen, so that when the real thing is set on the table the shot is already perfect.

Almost all of my work is shot with a digital camera system. I may bring a laptop to my shoots and download images for client approval on the spot. This takes all the guess work out of the photo shoot. You know you have the picture you want before we remove anything from the table.

My national clients use me like a movie director. I assemble a team to work on the pictures that could include food stylists, location scouts, prop stylists, photographer's assistants and digital retouching experts. My editorial and smaller clients often work with me alone, with my client cooking and me doing the food styling and proping. I am comfortable with both sceneros, having worked with so many food stylists that I know most of the tricks of the trade.